Why We Built OpenChair: The Origin Story Behind the Platform

Most salon software was built by people who never stood behind a chair. That gap shows.

We kept hearing the same story from owners across Australia and New Zealand. Bookings were scattered across Instagram DMs, a booking app, and a paper diary. Marketing was always getting pushed to next week. No-shows were quietly eating hundreds of dollars every month. And the tools that promised to fix it were either too expensive for a small team or too basic to actually help.

So we started asking a harder question: what would software look like if it was built specifically for salon and barbershop operators, not retrofitted for them?

The Admin Problem Was Bigger Than Anyone Admitted#

The average salon owner spends close to two hours a day on tasks that have nothing to do with clients. Answering the phone during a colour appointment. Chasing a no-show with a manual text. Trying to remember which clients haven't been in for three months.

None of that is why someone opens a salon. It's just noise that fills the gaps between the actual work.

Existing tools had features for some of this. But they were bolt-ons, not built-in. You'd need one app for scheduling, another for SMS, a third for reporting, and a spreadsheet for everything else. The integrations were fragile. The monthly costs stacked up fast.

AI Was Solving Problems for Enterprises, Not Small Businesses#

Around the same time, AI was becoming genuinely useful. Large businesses were using it to answer phones, personalise communications, and spot patterns in their data. But the tools doing that work cost thousands a month and required a dedicated team to run them.

Small business owners were watching from the outside. The technology existed. The price tag didn't fit.

That felt wrong to us. A two-chair barbershop in Brisbane or a five-seat salon in Auckland should have access to the same quality of automation as a national chain. The only thing that should differ is the price.

The Commission Problem Was a Tax on Growth#

Here's something that rarely gets said plainly: every time a client books through a marketplace-style platform, the venue pays a cut. Book enough appointments and that cut becomes a significant monthly cost, one that grows as your business grows.

That model made sense for platforms that needed to attract clients to a new venue. But for an established salon with a loyal client base, paying a commission on every returning client is just a recurring fee dressed up as a feature. The real cost breakdown across platforms makes that gap very clear.

We decided early that OpenChair would never charge booking commissions. Not on the first booking, not on the thousandth. Your clients are your clients.

Why a Hard Monthly Cap Matters#

Pricing in this industry has a habit of looking simple and getting complicated. A base fee here, a per-seat charge there, an SMS add-on, a reporting upgrade. By the time you've ticked the boxes you actually need, the number is nothing like what was advertised.

We built OpenChair around a hard monthly cap: $99 AUD, $109 NZD, or £65 GBP. That's the ceiling. Your costs don't climb as you add team members or process more bookings. You know what you're paying before the month starts.

For a small business owner managing cash flow week to week, predictability isn't a nice-to-have. It's the thing that lets you plan.

Building AI That Actually Works for Operators#

The features we built reflect the problems we kept hearing about. AI Concierge answers the phone and books appointments autonomously, so a missed call during a busy Saturday doesn't become a missed client. Reconnect sends multi-wave win-back messages to clients who've gone quiet, without the owner having to remember to do it. Intelligence turns booking and revenue data into plain-language reports, so you don't need to be an analyst to understand how your business is performing.

None of these features require a tech team to set up. They're designed for an owner who has fifteen minutes between clients, not fifteen hours a week to spend on software.

The Belief Underneath All of It#

OpenChair exists because we believe the best salon and barbershop owners in Australia, New Zealand, and the UK deserve tools that match their ambition. Not tools that were designed for someone else and adapted badly.

No-shows, scattered bookings, forgotten marketing, unpredictable software costs: these are solvable problems. The solution just has to be built with the right person in mind.

Smarter venue management starts with software that respects your time, your clients, and your margin. That's what we set out to build.