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OpenChair vs Phorest

Marketing tools shouldn't cost extra

Phorest charges a premium for their marketing suite. On OpenChair, SMS campaigns, email marketing, and AI-generated copy are all included — no add-ons, no markups.

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Our Take

Phorest is one of the best-built platforms in the industry — their marketing tools are genuinely strong and their retention focus is real. The problems are structural: annual contracts, add-on pricing for email marketing, and marked-up SMS charges. OpenChair includes the same marketing capabilities in the base Pro price, with SMS overages billed at A$0.08/message (AU) — not at a markup — and never locks you into a contract. If you're paying Phorest separately for their marketing suite, running the maths on switching will probably surprise you.

Feature Comparison

Feature
OpenChair
Phorest
Marketing & Inclusions
Email Marketing
Included (1,000/seat, up to 10,000/mo)
Paid add-on
SMS Campaigns
Included (100/mo + 50/staff, up to 550) — A$0.08/SMS overages (AU)
Paid at markup
Reconnect Automation
Multi-wave win-back (Pro)
Automated campaigns (paid)
AI-Generated Copy
Included (Pro)
Templates only
AI & Automation
Marketing AI
Generative (Sparks-powered)
Templates
No-Show Protection
Predictive + deposits
SMS rules
AI Concierge (SMS booking)
Included (Pro)
None (native)
Platform
Contract
Month-to-month
Annual only
Hardware
Any device
Proprietary recommended
Monthly Cap
A$199 (any team size)
No cap — grows with team

The Honest Truth about Phorest

They are a solid platform, but here is where they fall short for modern growth-focused venues.

Where they struggle
  • Annual contracts with exit fees — no flexibility
  • Email marketing and SMS charged as separate add-ons at markup
  • No AI Concierge or native AI phone answering
Where they are good
  • Strong marketing tools and client retention focus
  • Good education resources and community
  • Established in AU/NZ/UK markets

Make the Switch

60 Days Free — No Contract, Ever

Switch from Phorest and get 60 days of OpenChair Pro on us. Month-to-month billing, cancel anytime. No annual lock-in, no exit fees, no contract negotiations.

Claim Offer

Limited time offer for verified Phorest customers.

Making the Switch from Phorest

Switching software feels daunting — but it doesn't have to be. Here's exactly how the transition works.

1

Wait for your Phorest contract to end (or negotiate early exit)

Phorest uses annual contracts. If you're near the end of your term, you can start setting up OpenChair now and switch when it expires. If you want to leave early, contact Phorest about early termination — some venues have negotiated exits, especially when switching to a competitor.

2

Export your client data

Request a full data export from Phorest. You're entitled to your client data. If Phorest makes the export process difficult, document the requests — we can advise on your rights regarding data portability.

3

Import and set up in a day

Upload your client data to OpenChair, set up your services and team, and configure your marketing automations (Reconnect, email campaigns, SMS). All marketing tools are included on Pro — no add-ons, no markups.

4

Go live on your terms

There's no lock-in on OpenChair. If it doesn't work for you, cancel anytime. But most Phorest switchers tell us the month-to-month flexibility alone was worth the change — no more dreading contract renewal negotiations.

Common Questions About Switching from Phorest

Is OpenChair a good alternative to Phorest?

Yes. Phorest is a strong platform, but its structural issues — annual contracts, add-on pricing for marketing, marked-up SMS — add up to a meaningfully higher total cost. OpenChair includes email campaigns, SMS campaigns, Reconnect automations, and AI-generated copy in the Pro base price, with no annual commitment. For venues that currently pay separately for Phorest's marketing suite, the switch typically saves hundreds per month.

What's the main difference between OpenChair and Phorest?

Two things: pricing model and contracts. Phorest charges separately for email marketing and SMS at a markup, and requires annual contracts. OpenChair Pro includes all marketing tools (email, SMS, Reconnect, AI copy) in the base price, with SMS overages billed at A$0.08/message (AU) via your Wallet — well below Phorest's per-message rate — and is month-to-month with no exit fees. The AI capabilities also differ: OpenChair has a native AI Concierge for conversational SMS bookings — Phorest doesn't offer this.

I'm in the middle of a Phorest contract. Can I still switch?

You can start setting up OpenChair now — it's free to sign up and explore. Time your full switch for when your Phorest contract ends to avoid early termination fees. Some venues have successfully negotiated early exits with Phorest, especially if they document dissatisfaction. Once your contract ends, you can go live on OpenChair immediately — there's no minimum commitment or onboarding delay on our side.

Are marketing tools really included, or are there hidden add-ons?

On OpenChair Pro, email campaigns, SMS campaigns, Reconnect (automated win-back), AI-generated marketing copy, and the unified Inbox are all included in your plan. No add-ons, no separate marketing suite fee. You get 100 SMS and 1,000 emails to start, scaling with your team up to 550 SMS and 10,000 emails per month. Overages beyond the allowance are charged at A$0.08/SMS (AU) via your Wallet — far below what Phorest charges per message.

Does OpenChair match Phorest's client retention features?

Yes — and in some areas, goes further. Reconnect is a multi-wave automated win-back for lapsed clients (7–365 day window, configurable cadence, VIP exclusions). AI generates personalised messages based on each client's last service. Intelligence shows retention metrics, at-risk clients, and rebooking rates. Review requests and client feedback scoring are built in. Phorest has strong retention tools — but on OpenChair, they're included in the base price, not gated behind add-on fees.

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