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Writing Campaign Messages With AI

Last updated 19 May 2026

Writing Campaign Messages With AI

Use OpenChair AI to generate campaign copy for email and SMS from the campaign composer.

Where to find it - Web: Sidebar -> Campaigns -> Create Campaign -> Write with AI or AI Draft.


TL;DR

  • AI campaign copy generation costs 1 Spark per draft and requires a Pro subscription.
  • For email, click Write with AI; for SMS, click AI Draft in the campaign composer.
  • Enter your campaign goal, review the generated options, and edit before sending.
  • SMS draft requires AU or GB plus a dedicated number, email works in all Pro markets.

Requirements

  • an active Pro subscription
  • enough Spark credits or wallet balance for AI usage
  • for SMS campaigns, a dedicated number in Australia or the United Kingdom

Each AI generation costs 1 Spark.


How it works

  1. Open Campaigns and start a new email or SMS campaign.
  2. Click Write with AI for email or AI Draft for SMS.
  3. Enter the campaign goal or offer.
  4. Review the generated options.
  5. Apply the draft, edit it if needed, then send or schedule the campaign.

AI uses your audience and campaign context to produce more relevant copy, but you should still review it before sending.


Refining drafts

Once the AI generates a draft, you can refine it without starting from scratch:

  • Preset refines appear as one-tap chips: "Make shorter", "More casual", "More urgent", "Add discount mention", "Change tone"
  • Each refine costs 1 additional Spark
  • Hard cap of 3 refines per draft — after that, discard and re-generate
  • Refines respect your brand voice persona and avoid-list

AI slop sanitisation

Generated copy passes through a deterministic post-processor that strips common AI tells:

  • Em dashes (—) converted to commas or periods
  • "Delve", "leverage", "seamless", "robust", "unlock" replaced with plain alternatives
  • Smart quotes converted to plain
  • Excess hedging tightened

Your venue's brand voice persona still drives the underlying tone — the sanitiser just cleans up the trailing patterns AI models default to.

Troubleshooting

Issue What to check
AI generation is unavailable Check Sparks or wallet balance.
SMS draft option is missing SMS campaigns require AU/GB plus a dedicated number.
Draft is too long Edit the message manually, especially for SMS segment limits.

FAQ

How do I use AI to write a campaign message?

Open Campaigns and start a new email or SMS campaign. Click Write with AI (email) or AI Draft (SMS), enter your campaign goal or offer, then review and apply the generated copy. Edit the draft before sending.

How much does AI campaign copy generation cost?

Each AI generation costs 1 Spark (1 cent). Sparks are drawn from your included monthly allowance first, then from your prepaid wallet. See Understanding Spark (AI Credits) for allowance details.

Why is the AI draft option missing for SMS?

SMS campaigns require a Pro subscription, a venue in Australia or the United Kingdom, and a provisioned dedicated phone number. Check all three in Settings → SMS & Messaging.


Related articles

  • Communications
  • Creating SMS Campaigns
  • Creating Email Campaigns
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