Creating Email Campaigns

Send branded marketing emails to your customers with delivery, failure, and unsubscribe reporting.

Where to find it - Web: Sidebar -> Campaigns -> Create Campaign. Mobile: More -> Campaigns -> Create Campaign.

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TL;DR

• Email campaigns let you send branded marketing emails to your clients with sent, provider-confirmed delivery where available, failure, and unsubscribe reporting.
• Creating campaigns requires an OpenChair Pro subscription and is available in all supported markets (AU, UK, NZ).
• Pro includes 1,000 emails per billable bookable team member per billing period, capped at 10,000. Transactional and campaign email share this pool; funded overage uses the Wallet.
• New Zealand is email-only. SMS campaigns are not available there.

Requirements

Email campaigns require an active Pro subscription.

• Australia: supported
• United Kingdom: supported
• New Zealand: supported

New Zealand is email-only, so SMS campaigns are not available there.

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Create a campaign

Create an email campaign from the Campaigns section on web or mobile.

Web

1. Open Campaigns.
2. Click Create Campaign.
3. Choose Email.
4. Enter a campaign name.
5. Pick an audience.
6. Write the subject line and email body, or use Write with AI.
7. Preview the email.
8. Send now or schedule it.

Use the web Email content editor to add campaign blocks, venue-backed service or review content, and reusable Brand Blocks. See Campaign Content Editor and Brand Blocks for the block picker, source-backed content, tests, and saved sections.

Use the web builder Promotion section to attach an existing discount code or create one inline. See Campaign Discount Codes for discount-code tokens, booking links, and promotion impact reporting.

AI subject line ideas

The web email builder can suggest subject lines from the current campaign goal, campaign name, subject, venue name, category, and Brand Voice persona.

1. Open the web email campaign builder.
2. Go to the Subject line field.
3. Click the sparkle icon labelled Write subject ideas with AI.
4. Wait for the loading state to finish.
5. Click a suggested subject line to apply it to the Subject line field.
6. Click Try again if you want a fresh set of suggestions.

The subject field accepts up to 200 characters. OpenChair shows a character counter and warns when the subject is longer than 60 characters because some inboxes may truncate it.

Mobile

1. Open More -> Campaigns.
2. Tap Create Campaign.
3. Choose Email.
4. Fill in the campaign name, audience, subject, and body.
5. Add or reorder native content blocks if needed.
6. Send now or schedule for later.

Web and mobile use the same content-block format. Mobile editing is fully native and supports headings, text, buttons, images, dividers, spacing, booking links, promotions, openings, service and team spotlights, reviews, portfolio sections, and branded headers and footers.

Switching between Email, SMS, and Email + SMS keeps the content you already entered for the other channel.

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Audience preview and scheduled-sends queue

Before send, the audience preview card shows:

• Total eligible recipients
• Sendable count after bounce / blocked / unsubscribe / recently-messaged filters
• Sample first names
• Included email coverage, fractional overage value, Wallet coverage, and any shortfall

Sends over 50 recipients require a hold-to-confirm gesture (~600ms press-and-hold).

After tap, the campaign queues for a 30-second cancel window with countdown and Cancel button. Server-side cron worker fires the send if you close the tab - campaign goes out either way. Customers who book between queue and fire are dropped from the audience automatically.

Assistant win-back

OpenChair Assistant can draft and queue email win-back campaigns to lapsed clients on PRO (Assistant Actions & Backfill). Same underlying queue, same recently-messaged dedup, same 90-day per-wave cap - the difference is Assistant does the drafting and audience-resolution for you.

Included usage

Pro includes 1,000 emails per billable bookable team member per billing period, capped at 10,000. Campaigns and transactional customer email draw from the same pool.

When you go over the included amount, additional sends accrue at AU 0.2c, GB 0.1p, or NZ 0.3c each. Fractional value accumulates and the Wallet posts a debit only at a whole-cent or whole-penny boundary.

Before a campaign starts, OpenChair checks the final audience and funding for every selected channel. Email + SMS campaigns require both channels to be fully fundable; if either is short, neither starts. Add Wallet funds, fix automatic top-up, reduce the audience, or deliberately switch to one funded channel. A scheduled campaign that is no longer fundable pauses without sending the remaining recipients and can be resumed after funding is restored.

Marketing unsubscribe links

Marketing email recipients can use the campaign unsubscribe link to stop future promotional messages from the venue.

When a recipient opens a valid unsubscribe link, OpenChair marks the customer as opted out of reconnect and marketing outreach. Later campaign audience previews exclude that customer from sendable recipients.

The unsubscribe page can show:

Page title	Meaning
Unsubscribed	The customer was found and is now opted out of marketing emails.
Already Unsubscribed	The customer was already opted out, so no further change was needed.
Invalid Link	The link is missing required details or the token is invalid or expired.
Not Found	OpenChair could not find the matching subscription for that venue and customer.

Marketing unsubscribe is separate from booking confirmations, appointment reminders, receipts, and direct replies. It is also shared with SMS campaign suppression, so a customer who opts out from a marketing email is excluded from later promotional SMS campaigns too.

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Troubleshooting

The following issues are common when setting up email campaigns.

Issue	What to check
Campaign composer shows an upgrade prompt	The venue needs an active Pro subscription.
No eligible customers	Recipients need a valid email and must not be bounced, blocked, or unsubscribed.
Campaign paused	Check the typed funding reason, Wallet spendable balance, automatic top-up, and selected channels.
Delivery failures	Check recipient addresses and review the failed count.

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Related articles

• Communications
• Creating SMS Campaigns
• Campaign Content Editor and Brand Blocks
• Campaign Discount Codes
• Writing Campaign Messages with AI
• Group Brand Email Template Governance